Backlinks are a crucial factor in gaining high search engine rankings. But you need to know how to create quality and natural backlinks, otherwise you aren’t doing your online presence any good. Only quality and unique backlinks will boost your search engine rankings. Poor quality backlinks will either be ignored by search engines or could even damage your rankings and website.
What are backlinks for SEO? Backlinks are links given to a website placed in various locations throughout the internet. Strategically placed backlinks help many online businesses with high search engine rankings. They also help many online consumers find the services or products they need.
With this, backlinks are essential in building a reputable online presence and play a key roll in the online commercial world. In today’s ever evolving technologically driven business world, a company essentially doesn’t exist without a strong online presence.
In Google’s perspective, links were once the popularity and quality of the website. The problem is that this system was badly abused which led to changes in the way Google looks at backlinks. This asks the question: does building backlinks for SEO still work? When you are looking at backlinks you have to remember that PR (Page Rank) is only part of the algorythm, you should look at the trust of the link, is the site high quality, is it not spam and is it relevant? Google looks at many more factors than just the number of links each website has, they determine the value of each site with the content and the user experience.
If you are building backlinks for SEO, be positive and cautious that your simply not building hundreds of backlinks to your website in a short period of time. Strive to create a successful online presence by the method of developing backlinks naturally across a long period of time, various months over a calendar year. Working continuously with excessive high numbers of links within a short period of time, may typically be mistaken as spamming. This may also result in your website being penalized or worse, deleted or banned by all search engines.
The essential facts are, the best links to have are the ones which Google tell you that you should have, organic, natural backlinks, links that are unique and relevant to your website, and these backlinks are by far the most valuable!
One thing you need to remember is a website with high quality content and good website load speed will gain high rankings continuously. Matt Cutts (Head of Google’s Webspam team) in his recent interview (on 10 July 2013) said, “Don’t just try to get the links first, have compelling content and people will link to it themselves. Links are still the best way to rank websites”.
Author Bio-Anthony Morrison is the CEO of theseosource.net an affordable and honest SEO company, helping many online business with backlinks for SEO both globally and local.